“Whether you’re building, scaling, or recovering, the voices you listen to must evolve with you.”
— Jess Loseke

If you have made it to this page, chances are you are trying to see where The Barrel Girl fits into your speaker lineup, panel or workshop. Jess works with real builders. Founders, operators and strategic leaders who want to cut through the fluff and get down to work. If that is you, you are in the right place.

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  • How a Storage Unit Hobby Became an Eight Figure Company

    Jess never set out to be “the barrel girl.” Her husband, Barrel Ben, started Midwest Barrel Co. as a side hobby he ran out of a storage unit. Then it grew. Fast. Orders piled up. Systems didn’t exist. Operations were duct taped together. It needed intentional leadership.

    Jess stepped in and transformed a messy side hustle into a real business. She brought digital strategy, e-commerce and systems into a legacy industry that had not changed in decades. She moved her family from Nebraska to Louisville, the heart of bourbon country. She scaled the company into eight figures and earned national recognition while raising kids and leading through seasons that would break most founders.

    Because the truth is simple. The real lessons come from the parts no one sees.
    Jess speaks about the founder journey without filters.

    POPULAR FOUNDER TOPICS:

    High Growth Startup on a Bootstrapped Budget
    How to create momentum with no outside money, no big team and no safety net.

    How to Make Sustainability More Than a Buzzword
    How Jess built #SaveTheStave and made sustainability real inside a legacy industry.

  • The Mental Game That Builds and Breaks Leaders

    Every leader eventually faces the same moment. The strategy stops working. The numbers don’t add up. The pressure hits all at once. And you are left with the question. Am I built for this?

    The unhinged mindset is not reckless. It is clarity. It is identity. It is the process of letting go of outdated beliefs, heavy expectations and the pressure to do everything alone. Jess teaches how to operate from your future self instead of survival mode. She speaks from real experience. Seasons when everything demanded more than she thought she had. Times when identity, money and confidence were all on the line.

    This category is about the internal game of leadership.
    The part no one teaches.
    The part that actually matters.

    POPULAR MINDSET TOPICS:

    Founder Wellness
    Mental, physical and emotional capacity for leaders in high pressure seasons.

    Women and Wealth
    A candid conversation on financial confidence, ownership and money without apology.

  • Where Most Businesses Break and Real Leaders Are Built

    Everyone celebrates the beginning and the end. The start-up days and the dazzling exit. Almost no one talks about the long, unglamorous stretch in the middle. The part where systems break, teams get stretched, the market shifts and the old playbook stops working.

    Jess teaches operators how to lead through this space with clarity instead of panic. She breaks down the tools, decisions and strategies that help builders move through chaos and ignite momentum again.

    POPULAR MESSY MIDDLE TOPICS:

    Operating Systems: What To Do When the Implementer Leaves
    Implementers are expensive. Integrators are rare. Most visionaries want EOS but have no idea how to maintain it once support leaves. Jess teaches how to simplify EOS, create real rhythms and make it usable without outside experts.

    The Growth Playbook for Boring Businesses
    Barrels were not new. They just were not online. Jess modernized a legacy industry and now teaches leaders in non-sexy businesses how to reach the right people at the right time using digital tools and AI.

  • How to Build Teams That Grow the Company With You

    Jess has a degree in Human Resources, an MBA and began her career coaching CEOs how to interview, select and develop top talent. She learned early what most founders learn late. Great companies come from great teams. Great teams come from great humans. And great humans rarely show up by accident.

    Hiring is not luck. Culture is not accidental. Jess teaches the skills and systems leaders need to build aligned, high performing teams in a world where expectations have changed.

    POPULAR CULTURE TOPICS:

    The Ten Dollar Trap
    Why founders get stuck doing low value tasks and how to expand your capacity with the right support structure.

    Hiring Is Hard
    Why founders get it wrong, how to interview with precision and how to hire for alignment instead of chemistry.

    When Core Values and Brand Collide
    How to build a culture people want to be part of and how to market your internal values like a product.